Hello Lovers of Fashion! Our brand is featured in the Press Enterprise newspaper, a leading newspaper in the Inland Empire. Click on the photo below to read the article!
Click on photo to read article!
(SAN BERNARDINO, Calif.) The Inland Empire has become a Mecca for the fashion industry. Local residents shop at specialty boutiques, attend fashion shows or begin careers as fashion designers. Paul Martinez, a San Bernardino resident, plans to be a leader in this movement with the launch of his clothing brand, Fresh Clinic, early next year.
Martinez has been obsessed with fashion since his first day of college at UC Riverside. “I remember thinking that if I wanted to make myself presentable to employers in the fashion industry, then I better start taking my clothes more serious,” said Martinez.
As a new college graduate, Martinez struggled to find a job and fashion internships were competitive. Financial setbacks and the economy made Martinez a fashion entrepreneur. Fresh Clinic started as a blog for Martinez to express his love for fashion, but because of the weak job market it’s now become a business. Fresh Clinic combines urban and upscale clothing for a unique take on modern fashion.
Martinez embraces what his home, the Inland Empire, can bring to the table. “I believe it is important to buy from local designers, hire local models and work with local professionals. The only way the Inland Empire will be competitive in this industry is if we work together and bridge the gap with professionals in Los Angeles,” said Martinez.
Martinez works with local graphic designer Luke Vicious (http://lukevicious.com/), of Rialto, to design a collection of shirts. “I have been following Luke for a few years as a fan of his art, but now it’s cool we are working together,” said Martinez. Vicious has made his impression on the fashion industry for the past few years, and designs for Los Angeles brands StampdLA, TISA and JoyRich.
As a young veteran in the fashion industry, Vicious is confident in Martinez’s future success. “Paul is a great client to work with, being that his ideas have meaning behind them. It motivates me to do my best, and I see his graphics as works of art that tell a story. These original concepts will always stand out because they can’t be bought on a site or duplicated. This makes Fresh Clinic a rare, valuable brand because it keeps fashion traditions alive,” said Vicious.
Martinez also works with Amanda Pelaez (http://www.amandasilvia.com/), a graphic designer and graduate of Cal State San Bernardino. “I like Amanda’s work because she is able to design the ideas I give her without needing much direction. She is definitely a self starter who does not waste time,” said Martinez.
Pelaez is excited about her work with Fresh Clinic. “Working with Paul has always been gratifying. He knows what he wants, and he tells you clearly & concisely. I look forward to the future of Fresh Clinic,” said Pelaez.
Martinez is hopeful for the future. He now has a job and is managing his own business. “I learned to create opportunities for myself, instead of waiting for them to come my way. I encourage everyone, especially the youth in our communities, to do the same.”
Fresh Clinic’s goal for the community is to provide free fashion shows, fashion events and scholarships to Inland Empire residents. “I want to give our people something to look forward to, to bring hope back into their lives. We all have a long road ahead, but the most important message is to never give up. I’m happy to say my team has no room for quitters.”
You may contact Fresh Clinic by email at FreshClinic@live.com. Visit our Fresh Clinic website regularly for updates on the brand and follow Fresh Clinic’s Creative Director on Instagram @freshclinicpaul.
About Fresh Clinic: Fresh Clinic was founded in early 2013 in San Bernardino, CA by fashion entrepreneur Paul Martinez, and is an upscale-urban clothing and lifestyle brand. This fresh, young brand steadily makes its mark as a top contender in fashion by offering invigorating designs in a mundane industry. Fresh Clinic’s inspiration ranges from a variety of genres, including 80’s and 90’s urban fashion, street culture, classic art and indigenous cultures. Fresh Clinic is more than a clothing brand, but rather a lifestyle brand that encompasses everything from jewelry and accessories to blog posts about fashion, food and art.
We almost forgot that the lovely Southern California town of Riverside is holding it’s Restaurant Week until June 30th. Restaurant Week is an annual event where downtown Riverside Restaurants offer special menu items in order to showcase their food to the community.
Visit the Restaurant Week FaceBook Page for more information: https://www.facebook.com/Restaurantweekdowntownriverside
Enjoy!
This past Thursday in Riverside, CA was a night for young fashionistas and professionals to mingle, socialize, and share their vision for fashion. I was not able to attend this Social Mixer, but here is a link to a beautiful article on the event: http://www.socialculture.com/articledetail.php?aid=czoyOiI4NiI7
Enjoy!
BOTC’s “Fashion’s Night Out” in Downtown Riverside, California was fun and cool, but I have something to say before I continue. First I’d like to apologize to the lovely ladies of BOTC. You’re never suppose to show up late to fashion events your invited to, but I did LOLZ. However, it wasn’t without good reason. Earlier that same evening I was at another historic event, the Welcome Reception for Dr. Tomás Morales, Cal State University San Bernardino’s newest and I believe first Latino President. I was looking extra Chicano that evening, as I had ran out of hair gel and was forced to use vaseline to hold my hair in place. I hadn’t used any greasy hair products for ten years up to that point. Now it will take a week for me to get this greasiness out my head. I can still feel the grease right now…
Anyway, as I was saying earlier, BOTC’s “Fashion’s Night Out” was an awesome event. Taking place at the Crescent Jewell Restaurant in Riverside, CA, with plenty of fashionistas, designers, stylists, and all of those who have made fashion an important part of their lives. When I walked in I could feel a mist of love and compassion, everyone was here because they truly love and can appreciate the artistic qualities of clothing. The music was right, there were smiles everywhere, and the models were looking lovely. Shout out to everyone that made this event the hottest in Riverside: Sherifah Jefferson, Brittney Daniels, Jessie J, Mr. Bradshaw, K’Sandra, DJ RUDE BOY, all the models, and all the other hotness and cool people there.
I can’t speak on the other collections because I didn’t see them, but I do have to highlight Jessie J Collections. He had one sparkly, black dress in his collection, may have been sequined, with shiny bronze lines that seemed to outline the model’s body as she moved across the runway. Another model had a red jacket and pants that were both lined with a black trim. The piece immediately reminded me of a meshing between a formal tuxedo style suit, and Michael Jackson’s infamous Thriller outfit. Just amazing. To top it off it was shiny and silky. I am one of the biggest fans of silk because it can make anyone standout effortlessly. Those were some of the most gorgeous pieces I had seen in a long time, and I wish Jessie J nothing but success with his collection. Visit his website here: http://www.jessejcollections.com/index.html
Another highlight was a pair of glistening heels by Shoe Girls Love. My sister fell in love with them when she saw them: Bright Pink, if I remember correctly, with little rhinestones that looked as if they were intricately placed by hand one at a time. These are so different then any type of glitter heels you find at the mall and definitely worth the money. You may visit their website here: http://www.shoesgirlslove.com/default.asp.
Pop Star K’Sandra also hit the stage and performed her single “Finger On The Trigger.” This performance was interesting, as K’Sandra and her performers started their performance in the middle of the crowd. I was surprised at first because I thought they were just a group of people trying to get through the crowd, then they started dancing in front of me as soon as the music dropped. In the words of my sister at that moment “I’m f@#$ing confused.” The performance was none the less well choreographed and energetic.
I had my sister on standby taking photos during the last runway shows. You can see some of the photos she took below. You may also visit our tumblr page here: http://freshclinic.tumblr.com/, and share the photos there if you’d like. I’m not gonna lie though…we need a better camera.
I missed out on a lot, but next time I’ll make sure to get my behind there on time. I am looking forward to BOTC’s next event and I know it will be da shiznit.
Peace Yall’
This Thursday, Downtown Riverside, California will be turned into ONE BIG FASHION EXTRAVAGANZA! A recently opened Boutique, BOTC (Back of the Closet) Boutique, will be hosting a Fashion event, “Fashion’s Night Out,” that is sure to please the fashionista in all of us. As a San Bernardino, CA resident, I have never heard of or seen any event like this in the Inland Empire of Southern California…NEVER! Many Boutiques and Vintage shops have come and gone through Redlands and Riverside, but with the initiative the store owners are taking to put together an event like this, it seems this boutique will stand the test of time.
There will be a RUNWAY SHOW, PERFORMANCES (K’SANDRA), DJ (DJ RUDEBOY), SHOPPING, FOOD, BAR, CELEBS, STYLISTS/DESIGNERS (MR. BRADSHAW, JESSIE J, LOR-E), THE WHOLE NINE. This event will take place at the Crescent Jewell Restaurant, 3597 Main Street, Riverside, CA 92501, running from 8PM-1AM. I’m super excited about this event, and encourage anyone who lives in the Southern California Area to attend. You won’t be disappointed. THIS IS A 21 AND OLDER EVENT!
SEE THE PHOTO BELOW, & VISIT BOTC’S FACEBOOK PAGE HERE: http://www.facebook.com/botc.botique. STAY TUNED FOR MY ARTICLE ON THE EVENT! PEACE YALL!
freshcliniclife.com 