Photo Shoot Sneak Peek!

Here’s a sneak peek photo from our first photo shoot!

We will be creating beautiful, artistic ads and a Lookbook for a few pieces from our private collection for your enjoyment.

Until then…

1st Fresh Clinic Photoshoot

Peace Ya’ll

Our 1st Photo Shoot a Success!

We finished our first photo shoot yesterday and it was an amazing experience.

Photos from the shoot will be released within the next few weeks.

Until then enjoy the photos we have on our Instagram page by clicking on the image below:

Follow Us on Instagram!

We will be updating our Instagram with behind the scenes photos from the shoot, so stay tuned!

Thank you to everyone who has supported us! We appreciate it!

Erwin Blumenfeld: Dada Photographer

Being the man who took the most cover photos for Vogue magazine, Erwin Blumenfeld has become a legend in fashion photography.  Blumenfeld’s work ranges from collages mocking Adolf Hitler to Dadaism inspired fashion images.

Born in Berlin, Germany on January 26th, 1897, Blumenfeld’s love for photography would eventually lead to his professional career as a photographer in 1934.

By 1936, Blumenfeld moved to Paris, France and within a year his photos were being published in Vogue and Harper’s Bazaar.  An accomplishment to say the least!

When Nazi’s began to occupy France during World War II, Blumenfeld was taken to a concentration camp.  Luckily he escaped, taking him on a journey to New York in 1941.  After gaining American citizenship, Blumenfeld continued his amazing and nostalgic work as a fashion visionary until his death in Rome on July 4th, 1969.

His legacy has been celebrated by his wife Lena Citroen, whom he married in 1921, and his three children: Henry, Lisette, and Yorick.

Here is a great source for some of his best photos:  http://www.photographyoffice.com/2011/06/25-fashion-photographs-by-master-of-photography-erwin-blumenfeld/

Below is a video showing some of Blumenfeld’s Fashion Film Experiments:

Blumenfeld’s influence has a tremendous impact on modern day fashion photography and film.  Check out this CHANEL tribute to Erwin Blumenfeld:

I will leave you with one of my favorite quotes from this brilliant photographer:

“Day and night I try, in my studio with its six two-thousand watt suns, balancing between the extremes of the impossible, to shake loose the real from the unreal, to give visions body, to penetrate into unknown transparencies.” -Erwin Blumenfeld

Guy Louis Bourdin: Sand Grains of Glitter

I’ve been a huge fan of Riccardo Tisci and the work he has been producing for Givenchy within the last few years, so when I discovered that one of Tisci’s influences was Guy Bourdin I said to myself “Who the hell is that?”  To find my answer I set out to do some research on Guy to get a better understanding of his work and was greatly surprised at what I found.

A native of Paris, France, Guy gave us some of the best fashion photography of the 2nd half of the 20th Century.  His photos were racy, controversial, surreal, abstract, and beautiful.  What I personally love about his work is their storybook quality.  Looking at Guy’s photos puts you into a scene where you are not exactly sure what is occurring.  It is up to the viewer to project his or her own interpretation of Guy’s images.  This nature of Guy’s work forces viewers to participate in his art, getting the brain to think about the endless amount of possible outcomes for the image at hand.

I titled this post the way I did because Guy’s work was so detailed in a world void of photoshop, and yet his photos shined effortlessly.  This is why I am greatly influenced by his work.  My wish is for this genre of photography to be used in Urban Fashion photo shoots in an effort to revitalize  and revolutionize advertising for urban fashion brands.  It’s already taking place, but I know we can take it steps further as the honorable Guy Louis Bourdin did.

Check out the short video’s on Guy’s work below!

Have a great weekend! Peace Yall!